[Everland, K-Pilgrimage] 에버랜드 편, K-pop Demon Hunters Theme Zone First Look

한글 내용은 포스팅 아래에 있습니다.

 

1. From Zombies to K-Pop Demon Hunters

The Evolution of K-Content Experiences

Yongin Everland is evolving beyond a simple amusement park into an innovative space where you can experience global K-content with all five senses. Having previously created a sensation with theme zones for the K-zombie hit All of Us Are Dead and the global phenomenon Stranger Things in successful collaborations with Netflix, Everland is now opening a new chapter in K-culture experiences.

 

 

On September 26th, Everland will unveil a new theme zone called "K-pop Demon Hunters," based on the popular Netflix animated film about a K-pop girl group that fights evil spirits. This work is more than just an animation; it has become a worldwide K-culture phenomenon, ranking #1 in Netflix's animation category and seeing its original soundtrack top the Billboard charts in the U.S. and the singles chart in the U.K. Everland aims to summon this powerful IP (Intellectual Property) into the real world, offering fans an unprecedented immersive experience.

 

 

2. Into the Demon Hunt

A Complete Analysis of the Experiential Space

The "K-pop Demon Hunters" theme zone is not a simple viewing or ride-based attraction. It is designed as a multi-faceted experiential space where visitors can walk directly into the world of the film.

 

• Immersive World-Building: The theme zone is conceptualized as 'a mystical space that captures Korean aesthetics and tradition,' perfectly recreating the settings from the animation. Visitors will feel as if they've stepped into a scene from the film as they stroll through areas playing popular OSTs like "Golden" and "Soda Pop."
• Interactive Content: The experience here is not passive. Visitors can participate in mission-based games based on the stories of characters like 'Huntrix' and the 'Lion Boys,' and take special photos at interactive photo zones. This provides the active enjoyment of becoming part of the story, going beyond mere observation.
• A Five-Senses Experience: The depth of the experience is completed through all five senses. Within the theme zone, you can taste K-snacks linked to the film, try on character makeup, and purchase limited-edition merchandise to cherish the memories. Through this "five-senses satisfaction" strategy, Everland provides visitors with a holistic and unforgettable experience.

 

3. Strategic Synergy

The Vision for a K-Content Holy Land

This collaboration is the second major project between Everland and Netflix, demonstrating a strengthening partnership. Everland's goal is clear: to establish itself as a "holy land of K-content" that attracts K-culture fans from both home and abroad. This is also a strategy that directly targets the interests of women in their 20s and 30s, who have emerged as a key demographic of tourists visiting Korea.

 

This movement signifies a paradigm shift in K-culture tourism. While past Hallyu tourism often stopped at 'Location Tourism'—visiting drama filming sites—it is now evolving into 'Universe Tourism,' where fans experience the entire world of a creative work.

 

If visiting Nami Island for Winter Sonata or the Jumunjin breakwater for Goblin was first-generation K-tourism, then entering the world of "K-pop Demon Hunters" to complete missions and enjoy the OST is an experience on a completely new level. This is a powerful and sustainable tourism model capable of continuously drawing in fans, rather than being a one-off visit. By converting intangible cultural content into tangible tourism infrastructure, Everland is presenting a concrete solution to the challenge of Korean tourism needing "quality over quantity," as raised in the introduction.

 

 

Everland's official website

EVERLAND RESORT

 

Appendix: Essential Tools for the Smart Traveler

Finding Your Way Like a Local:

• Map Apps: Due to security restrictions, Google Maps has limited walking and driving navigation features in Korea. Your absolute must-have apps are ‘Naver Map’ or ‘Kakao Maps’. They support English interfaces, but since Romanized place name searches can sometimes be imperfect, knowing the destination's name in Hangeul (Korean script) will make things even smoother.
• Taxi Hailing Apps: Uber is not widely used. Instead, ‘Kakao T’ is the most popular app and now allows registration and payment with foreign phone numbers and credit cards. Recently launched apps specifically for foreigners, ‘TABA’ and ‘k.ride’, are also excellent alternatives designed to overcome language and payment barriers.

 

Official Information Channels:

• The multilingual official tourism website ‘VisitKorea (visitkorea.or.kr)’ and its mobile app, operated by the Korea Tourism Organization, are your most reliable sources of information. You can check for details on attractions, festivals, and the latest travel updates in real-time.
• Subscribe to my site, operated at maru98.com, and ask any questions in the comments. I will prioritize your queries for a reply or a new post.

 

Quick Travel Tips:

• Enjoy the culture of banchan (side dishes), the various small dishes served for free with your main course at most Korean restaurants.
• In most restaurants, it's common to pay at the counter near the entrance after your meal. However, if there is an ordering tablet installed at your table, you may be able to pay in advance.
• Korea's public transportation system is world-class. Actively using the subway and buses is a great way to save on travel expenses and experience the daily life of locals up close.

Hangeul Summary

K-성지순례: 진짜 한국을 찾아 떠나는 여정의 시작

전 세계가 K-컬처에 열광하는 지금, 한국을 찾는 발길이 끊이지 않고 있습니다. 많은 여행자들이 서울의 활기 넘치는 거리, 부산의 시원한 해변, 그리고 제주의 아름다운 자연을 찾아옵니다. 이 도시들은 의심할 여지 없이 한국의 빛나는 얼굴이며, 모든 여행의 훌륭한 출발점입니다. 하지만 만약 이것이 이야기의 전부가 아니라면 어떨까요?

 

이제 익숙한 지도 너머에 숨겨진 진짜 한국의 심장부를 찾아 떠나는 새로운 순례를 시작하고자 합니다. 이름하여 'K-성지순례'.

 

이 시리즈는 단순히 유명 관광지를 나열하는 가이드가 아닙니다. 서울의 가장 트렌디한 골목에서부터, 시간을 거슬러 올라가는 듯한 고즈넉한 역사 도시, K-드라마보다 더 드라마틱한 풍경을 품은 자연의 비경, 그리고 당신의 심장을 뛰게 할 액티비티의 성지까지. 현대 한국의 '힙함'과 고유의 '멋'이 살아 숨 쉬는 곳들을 하나하나 순례하며 그 매력을 깊이 있게 탐구할 것입니다.

 

서울에서 제주까지, 지금부터, 당신만의 진짜 한국을 발견하는 'K-성지순례'를 시작하겠습니다.

 

 

 

[에버랜드 편, K-성지순례] 케데헌 테마존 최초 공개 

용인 에버랜드가 단순한 놀이공원을 넘어, 글로벌 K-콘텐츠를 오감으로 체험하는 혁신적인 공간으로 진화하고 있습니다. 과거 넷플릭스와의 협업으로 K-좀비 신드롬을 일으켰던 에버랜드는 이제 K-컬처 경험의 새로운 장을 엽니다.

 

오는 9월 26일, 넷플릭스 인기 애니메이션 영화 '케이팝 데몬 헌터스(K-pop Demon Hunters)'를 기반으로 한 새로운 테마존이 공개됩니다. 이 테마존은 단순한 관람형 어트랙션을 넘어, 방문객이 작품의 세계관 속으로 직접 걸어 들어가는 다각적인 체험 공간으로 설계되었습니다. 애니메이션 속 배경을 현실에 구현한 공간에서 인기 OST를 들으며, 캐릭터 스토리 기반의 미션 게임에 참여하고, 작품과 연계된 K-분식을 맛보는 등 오감을 만족시키는 총체적인 경험을 제공합니다.

 

이번 프로젝트는 에버랜드가 'K-콘텐츠 성지'로 자리매김하려는 명확한 비전을 보여줍니다. 이는 드라마 촬영지를 방문하던 기존의 한류 관광을 넘어, 작품의 세계관 전체를 체험하는 '세계관 관광'으로 패러다임이 진화하고 있음을 시사하는 중요한 발걸음입니다.